Products

Though product characteristics vary widely, a few basic ones are universal. A product is:

  • Intended for customers. This differentiates products from projects or anything else you may produce for your own use or enjoyment. Products are typically created with the intent of being sold and consumed by someone else — whether that is an individual consumer or a business.
  • Created to provide benefits to a market. Identifying a market need and meeting it can be challenging — but at a base-level, a product should provide some sort of advantage to users.
  • Exchanged for value. The most typical value exchange is money — meaning, products have a price and can be bought and sold. In some cases products will be offered in exchange for feedback, exposure, a trade, or other forms of value.

Our products